OFF BRAND is a private brand intelligence and creative strategy studio built around a simple idea: before a business decides what to post, say, design or promote, it should understand what makes it worth remembering.
We combine positioning, audience psychology, commercial priorities, voice, visual direction and content strategy into one connected brand profile.
The goal isn't to make every business look polished in the same way.
It's to uncover what is already distinctive — then make it unmistakable.
Tell us how the business actually works.
We identify the patterns, priorities and tensions that define the brand.
OFF BRAND turns that intelligence into a clear strategic direction for voice, visuals and content.
OFF BRAND was created by Jake Gitlin to bring the kind of strategic thinking usually buried inside agency decks and consulting sessions into a more focused, useful experience for growing brands.